Sandra Kubicka’s new business. Will it be a hit?

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Plotkopedia

Sandra Kubicka, a well-known model and influencer, has decided to take a new step in her career – she has opened her own matcha café, a café specialising in matcha green tea drinks. The fashion for matcha is growing in Poland every year, and establishments offering this Asian speciality are popping up more and more in big cities. Was Sandra’s decision a shot in the arm? Or is it too bold for the times?

How do you assess this business move?
Great idea - matcha is a hit and Sandra has a strong personal brand.
It can work, but the catering market is tough.
A poor idea - it's a fad that will quickly pass.
For her, it's more of a promotion than a viable business - she doesn't need to make money from it.
I am not interested in matcha or Sandra Kubicka.

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