Doda has given her price list for advertising: “I don’t go below one million zlotys”.

Doda candid about rates

In an interview with Celebrity World magazine, Doda revealed her advertising price list. As she indicated, she does not accept offers lower than one million zlotys for a year’s advertising cooperation. In the case of shorter campaigns (e.g. six months), her minimum rate is 500 thousand zlotys.If I do not get artistic satisfaction from a campaign or it does not give me some kind of creative challenge, the minimum I start talks with is one million zlotys,” said the artist.

Campaigns with Doda: the brands that have paid

Doda is not just a singer and celebrity – she is a strong personal brand that attracts coverage and media attention. Inrecent years, she has collaborated with, among others, a water filter company, mobile apps and technology startups.

In theinterview, she also revealed that she can get paid as much as 50,000 zlotys for a single stage performance – and for just a few minutes on stage!

Doda and advertising campaigns: how much does it cost to advertise with a star of such calibre?

Advertising rates with celebrities depend on a number of factors:

• The celebrity’s reach and popularity
• The duration of the campaign
• Type and form of promotion (TV, social media, outdoor)
• Use of the image in merchandising and media
• Creative involvement of the celebrity
  

In the case of Doda, the price of an annual campaign of one million zlotys is within the reality of top market rates – especially given her recognition and social media activity.

Are brands prepared to pay that much?

Such a high rate may scare off smaller companies, but for big brands it is an investment in prestige and publicity. A campaign with Doda is a guarantee that the project will gain viral potential and will be commented on not only in social media, but also in traditional media.

At the same time, such a decision may involve risks: no return on investment, criticism for high costs or image mismatch.

“I don’t go below a million zlotys” – strategy or provocation?

Doda is known for her uncompromisingness and honesty. Revealing the price list may be an element of a well-thought-out image strategy – showing herself as a premium star, who does not agree to everything and chooses only exclusive collaborations.At the same time, such a declaration arouses controversy and emotions, which perfectly fit the world of show business – and this is, after all, the essence of effective PR.

See also: Doda fought melanoma. She appeals to fans to get themselves checked