Joanna Krupa and Maciej Stuhr join forces in the `Nioski care gang’!

Joanna Krupa and Maciej Stuhr promote action for animals

Joanna Krupa and Maciej Stuhr have joinedthe project “The laying care gang”. This is a social campaign of the Open Cages Association. Its main aim is to make consumers aware that caged eggs are the result of a lack of choice and transparency on the part of producers. By the end of 2025, many companies have promised to phase out such eggs, but not all are reporting progress. Open Cages chairman Pawel Rawicki is clear:

‘The majority of companies have pledged to phase out so-called “three-legged eggs” by the end of 2025, and while many are on track to achieve this goal, there are some that are hiding information from consumers about whether they are making any progress. We won’t let them escape their responsibility!

What does the `Gang’ activity look like?

The centrepiece of the campaign is a video spot featuring Sebastian Stankiewicz (‘Education xD’), Joanna Krupa, Maciej Stuhr and other celebrities appealing to join the ‘gang’. The spot is aesthetically reminiscent of ‘The Underground Circle’ – dark surroundings, flashing lights, tension-building messages.

The activities do not end with the video – tagged celebrities, educational materials and simple ways for consumers to take action (e.g. not buying eggs ‘three’, emailing brands, commenting on social media) are specific tools used in the campaign.

Joanna Krupa and Maciej Stuhr’s involvement

Krupa and Stuhr have not remained passive. They both shared campaign material on Instagram and encouraged observers. Joanna Krupa shared a spot with the slogan of caring for laying hens, while Maciej Stuhr informed about the goals of the campaign. Both of their statements increased the reach of the campaign and prompted more and more people to rethink their food choices.

See also: Joanna Krupa candidly about face treatments: “I regret it very much”.