TVN reveals price tag. Wojewódzki loses out to Rozenek, Gessler and Roznerski

TVN has unveiled the behind-the-scenes advertising rates, and the figures may come as quite a surprise. The programme hosted by Kuba Wojewódzki, for years considered one of the pillars of the station, is clearly losing popularity.

The ‘King of TVN’ talk show has already had its 39th season, but the latest results suggest that the formula is starting to run out of steam and viewers are increasingly choosing other productions.

Wojewódzki on TVN with falling viewing figures

Just a year ago, Wojewodzki’s programme attracted an average of 781,000 viewers in the first episodes of the season. Today, this figure has fallen to just 430,000.

This drop has had a direct effect on the interest of advertisers and the prices of advertising spots.

How much does it cost to advertise next to Wojewódzki?

Currently, one has to pay PLN 21 200 for an advert to be aired alongside the programme. This is nearly 5 thousand PLN less than in the previous year.

This is a clear signal to the market – the programme is losing its position and advertisers are investing more and more cautiously in this format.

Rozenek and Gessler win over Wojewódzki

While Wojewódzki is recording declines, other TVN stars have reason to celebrate.

The programmes hosted by Malgorzata Rozenek-Majdan and Magda Gessler are attracting significantly higher advertising budgets.

TVN hits break records

• “Kitchen revolutions” by Magda Gessler – PLN 34,800 per spot
• “The Traitors” by Malwina Wędzikowska – PLN 35,500.
• ‘Queen of Survival’ by Małgorzata Rozenek-Majdan – PLN 25 300.

This is clearly more than Wojewódzki’s programme, which shows a change in trends among viewers.

Roznerski is also ahead of Wojewódzki

The result of the teletournament hosted by Mikołaj Roznerski can also be a big surprise.

“The Floor” is performing brilliantly and advertisers are willing to pay as much as PLN 32,900 to broadcast a spot with this format.

TVN’s new faces go from strength to strength

Roznerski’s success shows that viewers are eager for fresh formats and new energy on TV.

This could signify a slow generational change at TVN, where the previous leaders are giving way to new stars.

Is this the end of the Wojewódzki era at TVN?

Not so long ago, Kuba Wojewódzki called himself the ‘king of TVN’. Today, however, the figures show that his position is no longer as strong as it once was.

Falling viewing figures and lower advertising prices could signal major changes in the station’s schedule. Is this a temporary crisis or the beginning of the end of one of the longest television careers in Poland?

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